The video-on-demand (VOD) market is expected to grow from $25.30 billion in 2014, to $61.40 billion in 2019, research has revealed.
« VOD solutions helps the viewers to reach any connected device, offering a key competitive advantage in terms of consumer reach despite of various challenges involved such as diversified bit rates, operating systems, digital rights management and multiple screen formats, » it explained. « As customers want to acquire large number of programmes, they demand high quality videos, and this is where an emergence of OTT and IPTV occur. Therefore, TV no longer considers itself a push industry, because viewers are now pulling the content they require. »
La VOD constitue une offre de services définitivement plus en phase avec les attentes des consommateurs : liberté de supports, de programmation, de visionnage. Les blocages techniques et de droits freinent certainement son développement en France, mais son avènement glorieux est à terme inéluctable.